Technological progress has allowed us to make a big leap in almost all aspects of our modern life. The concept of a world turning into a global village is no longer an ideal, but a real construction. As we strive to create our own worlds, the end-user attention of any available product has never been so emphasized.
This has opened up a new field — product design. In simple terms, product design is essentially the process of identifying and defining existing problems and subsequently developing viable solutions. Product design extends the development of solutions by incorporating validation of the product from real-life users. The latter, is ideally what has led us to the iterative process.
Iteration in design is a methodology that focuses on the user’s input to the product. This process comes in after you have researched a particular problem, identified the plausible users, and developed a prototype. After this, it then follows you proceed to test with the target users to determine if it solves the needs to capacity.
The process entails learning from the tests and making adjustments where necessary. Subsequently, you build a better prototype, relatively speaking, and reiterate the process. It goes on in pursuit of ultimate contentment that you have the best viable product.
For this reason, the iterative design has become increasingly popular in the development of a website and mobile applications. Developing a prototype in this sphere is relatively easy. Hence, the process ensures that you can continually and regularly improve your product to meet the contemporary needs of the target market.

Iterative Design Process in Steps

The iteration is a continuous cycle of cumulative refinements. You can think of it in equal measure to the ongoing incremental custom writing on Wikipedia pages. It means that it can be applied at any phase of the development. It is a considerably simple approach that can be broken down into three main steps. Formulate the product, test it out, then analyze the results. For elaborate purposes, it is commonly illustrated as:

  • Ideate – it is where you answer the fundamental question, “Why?”. You have carried out research on the particular problem you have identified. Essentially, you should have various approaches to the solution, evaluating each until you find one or a blend that would possibly meet the pertinent needs.
  • Prototype – it is where you get down to building an initial example of the product. In this phase, you test out the concepts or systems that should build on the final design. The prototype outlines the product’s functionality. Building prototypes is relatively cheaper, making it easier to test and adjust the product promptly.
  • Analyze – it is where you gain feedback from users who are testing the product. It is a chance to figure out what is working and what is not. From there, you can easily assess the product’s usability concerning what you had projected. The analysis, furthermore, provides the basis for the next iteration as the cycle goes on.

This process allows you to tap into how the users behave in real life and how they think as they interact with your product. Not only it reduces the cost of mistakes along the way, but also usability issues that are inevitable in design.

Why You Should Consider the Iterative Process

Iterative Design Process and Why You Should Use It
There are several reasons why you should consider the iterative process, as you may have already figured out yourself. However, here are our top 3 reasons as to why the process is definitely worth your time.
Extensive feedback is certainly one of the most significant advantages of iteration in design, especially in the early stages of development. It allows you to refine your design, your product’s usability, and just as important, the user’s experience from the onset. By the time you release your product to the market, you will have the best possible version.
The process is a great channel to capture and adjust problems early in development. More so, you may also catch problems that, perhaps, did not exist. It saves you a lot of time, especially when scaling up.
The iterative process, as this article delineates, is immensely efficient and cost-effective. The gradual refinements ensure that you are never caught up, making massive overhauls on your product. Suffice it to say, you stay on top of the adjustments as they occur.
There are numerous benefits to iterative design. Some of them you can only reap when you are on the process itself. Go ahead and make your project an evolving entity. Then make it better as many times as you can.

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