Instagram has announced that it is now going to be strict on certain posts. The social platform says from now onward, it will hide Instagram posts that are related to weight loss products and cosmetics surgery from people that are below the age of 18.
Not just that. Other posts that are promoting too good to be true weight loss products will just be cleared off the platform. A post will be removed if it “makes a miraculous claim about certain diet or weight loss products, and is linked to a commercial offer such as a discount code.”
The age restriction will be applied in cases where the posts include an enticement for people to buy. Also, if the post has a price for a product along with it, it will be hidden or taken down.
These restrictions are part of a new policy that targets the rapidly growing and controversial influencer marketing groups. Instagram is bringing these new policies as a result of increasing concerns on the adverse effects promoting these weight loss products will have on young people that use the platform.
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The new policies are affecting both the Instagram and Facebook platforms. Instagram’s public policy manager, Emma Collins, remarked that the network wants to be “a positive place for everyone that uses it.”
Thus, they brought these policies, which are part of an ongoing work “to reduce the pressure that people can sometimes feel as a result of social media.” She also added that the company didn’t just wake up to roll out these policies and that they have sought advice from experts in the field of social media policy before taking these steps.
The big fishes who will be affected or are seen as the major culprits include Kim Kardashian and her sister, Khloe. Their weight loss products have been met with criticisms from a lot of people including actor and body activist Jameela Jamil, who championed the cause for these new Instagram policies.
Ms Jamil, who founded the “I Weigh” movement as a reaction against content promoting weight loss products and unhealthy lifestyles, welcomed the changes.
“As someone who struggled with an eating disorder for most of my youth, I’ve personally known and suffered the perils of the devious side of the diet/detox industry,” she said.
“A focus of our advocacy since inception, it is a proud day for ‘I Weigh’ and a day of hope for our generation, who deserve respect and protection from the celebrities and influencers that they follow.”
Instagram is encouraging people who see such posts that infringe on the new policy to report those cases immediately as it believes the new policy is “a positive step in protecting people on Instagram.”