Most of the problems businesses face are solvable; one of which is the issue of lead generation. No matter how awesome your product or service is, if you cannot connect to potential customers, you may never be able to break even.
Any opportunity to get data is an opportunity to sell, and businesses should approach these opportunities proactively by developing strategies that would attract the numbers. Nowadays, businesses thrive on data. Again, knowing who your customers are, what they want, when they want it, where and why they want your product and services is key, not only to manage their expectations and enhance customer experience, but also to gain insight and intelligence for product/business development as well as how best you can sell to them.
Today’s customers are mostly upwardly mobile, tech-savvy, aware and sophisticated. With evolving new technology, everything is changing fast, including business processes and enterprises have got to move with the times. It is essential to have in place strategies that provide solution to clients and your business at the same time such strategies may include; running a marketing campaign with toll-free numbers for potential customers to signify interest in a product/service by a flash call.
A Digital Approach
Today, there are several digital solutions that businesses can deploy to enhance their operations, reach their target market and stay above the waters. Technology companies, especially mobile service and enterprise solutions providers such as Kirusa are developing even more sophisticated enterprise solutions for businesses including startups to ease business processes. Take for instance the Kirusa Snap Call, one of the enterprise solutions from the Kirusa Konnect platform, which provides a smart inbound marketing platform via mobile, providing businesses and customers with a bundle of efficiency.
Snap Call is valuable to enterprises as it connects businesses and customers, opens channels for communication and feedback. Armed with the Kirusa Snap Call tool, businesses can encourage their customers to “flash-a-call” in order to express interest, pledge to a cause, and enter a contest or vote, making it a viable lead generation tool. To do this, an enterprise buys distinct mobile numbers, either long or short, for specific campaigns. These numbers can be advertised on marketing collaterals, targeted at prospective and existing customers.
A typical application of Snap Call could be, for instance, a Real Estate Company with properties to sell or lease decides to launch a marketing campaign inclusive of Snap Call. With the Snap call tool, the company buys & assigns specific number(s) for the campaign, publicizing same across media platforms and marketing collaterals with the call to action: “call this number to know more or indicate interest.” Every flash call is an indication of interest, the sales and marketing personnel can follow up with the prospects to convert these interests into sales. An interesting advantage of this is that these “flash calls” are deliberately made by the customer making it easy to finalize the sales.
While the Snap Call is a viable tool for enterprises to connect with their existing and prospective customers, it is also an efficient tool that can be used for voting, during a competition. For instance, viewers of reality shows can be encouraged to call some designated numbers to cast their votes for their favorite contestants. The number of votes earned by each contestant is the number of “flash calls” to the contestant’s designated numbers. This is not only efficient, it is transparent, participatory and mobile driven, making it easily accessible.
The opportunities with Snap Call are limitless, its application is seamless and the results are matchless. Every enterprise would appreciate an application that is efficient, easy to use and cost effective. This type of application also helps to build stronger relationships with your target audience because it gives you first hand opportunity to know your (potential) customers, making it easy for you to sell to them directly. While the Snap Call remains a valuable solution for enterprises, it is FREE to the customer.
To any smart organisation, data is a master key that unlocks several potentials. Data from flash calls can be used for marketing purposes to yield great results.
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