Having rebranded from SMSGh, in 2017, after 12 years of operation, Hubtel has come far in establishing itself as Ghana’s foremost business-grade, fully integrated, all-platform payment acceptance solution.
But before the rebranding, what was the story? Here’s an excerpt taken from a web profile:
“In May 2005, three fresh university graduates came together with a simple mission… to improve business communication with SMS. Drawing on each others’ strengths, in an environment with no capital for start-ups, they set out on what was then a crusade to persuade businesses on how SMS can improve their communication efficiency.”
Being the first indigenous tech start-up to receive investor valuation in excess of USD 25million, as well as being the first to launch Ghana’s first online and mobile web SMS service in 2007, Hubtel also became Ghana’s first tech start-up to be listed in Forbes magazine – and has gone on to create the platform to provide a web-based content management system for its clients across the country.
Hubtel’s timeline
Hubtel continues to shine in its sector and earlier this year, at the 2018 GITTA Awards, the company received further recognition with three awards:
Hubtel’s trophies from the 2018 GITTA Awards

  1. Mobile Payment Gateway of the Year.
  2. Mobile Cloud Service Provider of the Year. And
  3. Fintech Leader of the Year (which went to the CEO, Alex Bram); all a testament to how much effort the team behind this brand is putting in to keep it not only relevant, but reliable in its sector of operation.

In April this year, Hubtel struck a partnership with Payworks – a payment technology company headquartered in Germany, in a deal where Payworks’ payment gateway technology powers the Hubtel POS to enable merchants across Ghana to quickly and easily accept payments through their POS app and EMV credit card reader issued by Hubtel.
And as further proof that Hubtel is not only about making business for itself, the company introduced its rewards system Hubtel.me, that connects you to businesses around you; giving you instant rewards when you pay for goods and services – at no extra charge. What could be more encouraging than that?
For a company that started small in May 2005 between three fresh university graduates who came together with a simple mission to improve business communication with SMS, and ended up building Ghana’s first non-telco internet SMS messaging gateway and software (SMSGh), Hubtel is proof enough that a dream can be realized, once there’s enough determination to succeed – even when one is starting out with limited tools.
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