Promotional products are always described as a cost-effective marketing strategy. They have the potential to drive your marketing efforts to a successful brand recognition.
In order to achieve that, you must have the right approach to distribute the right promotional product to the right set of people. This is the major reason for this post. Here, we have covered all the rudimentary tenets of using a promotional item in order to boost your marketing efforts.
So, without further ado, let’s get you started,
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Stats for you!!!
Here are some statistics for you which will help you to understand the convention of the usage of promotional merchandise.
- About 85% of people prefer doing business with the one who gives them useful promotional items.
- Six customers out of ten keep a promotional item up to two years.
- 80% of people have one to ten promotional items with them.
- Over 31% of people own a promotional shopping bag.
- Over 89% of customers recognize the brand even after two years.
These facts were sourced from The Sage Blog. These facts show that how conventional promotional items can be in any brand recognition campaign.
How can you use promotional item trends? For that, you need to follow my lead. Leveraging promo products can be made easy. To do that, you need to make sure that you have a clear understanding of the trends. Once you know them, there are some steps that will guide you in making the wise use of promotional items for your marketing campaign.
Do you understand your audience?
The first thing on the to-do list here is understanding your audience. Your audience is important. They are those mass, who have the power to either make or unmake your business. They have the power to skyrocket your business or they can burn it to the ground.
Promotional items targeting these audiences must be relevant to them in the first place. You need to understand the needs of your audience. What they like, how they like, and why they like. These are pretty basic questions you must ask before you start choosing a promotional product for your brand recognition campaign.
Before you finalise a promotional item for your audience and spend money on wrong merchandise, make sure that you fully understand your audience.
Stick to the Brand
It is important for you to keep the promotional item in the tagline of your brand. In simpler words, you need to make sure that the promotional item is relevant to your business brand. In addition to that, you must understand what type of impression it can reflect on your audience. This is the sole reason why the promotional item is crucial.
It must reflect a positive image of your organisation. For that, your promotional product must be relevant to your organisation as well. You must make sure of these things to guarantee positive impression on your audience.
Never divide your attention, focus on just two
Contrary to the popular belief, knowing all the trends can be a daunting task. It divides one’s attention and can drive your marketing campaign to a blunderous campaign without any positive results.
To make an effective promotional item campaign, you need to make sure that you focus only on a maximum of two trends at a time. Keeping numerous trends at a time will create trouble for you in many ways.
A divided focus can never be productive. Focus on one or two trends and leverage the promotional products effectively and efficiently. This will help you in creating a cohesive marketing strategy with visible positive results.
Never compromise on your budget limitation
A fixed budget is the only best way to make sure that you choose something that is affordable and effective. A dynamic budget can really affect your decision making of choosing the right promotional product and you can never be sure what exactly you need.
With a fixed budget, one can easily recognise his organisational need and choose accordingly the perfect promotional item. If something is over you reach, then look out for alternative products. Promotional item marketing is vast, you can easily find a number of products that can simply wow your users.
Finally, to leverage promotional product, you need to know trends that are flowing in the marketing winds. Understand the need of your audience and strategise a distribution plan. Choose a promotional product for your audience and nail the KPIs.
What do you think? Let me know your thoughts on this via comments. Till then, have a great day ahead. Happy Campaigning!!!
Devin Murphy is working as a blogger at Enhance Promotions which is famous for Corporate Gifts and Promotional Products Ideas. He used to write about creative gifts ideas related to Businesses, Lifestyles, Occasion and much more.