Remember how growing up, you revered the best gamers in your neighborhood? Remember those bets you placed on your favorites during contests? Well, game centers may have disappeared as the years rolled by, but the art itself has evolved — and for many dedicated players, it has become a viable source of income.
Gaming, or e-sports as it’s popularly known has become a multi-million dollar industry with big stars racking up millions in sponsorship and endorsement deals.
Take for example Tyler Blevins, aka Ninja, who made nearly $10 million playing Fortnite: Battle Royale last year.
With more than 12.5 million followers on game streaming service Twitch and YouTube subscribers north of 20 million, Ninja made most of his fortune from advertisers on YouTube and Twitch, video game tournaments and from sponsors like Samsung and Red Bull.
It was when he streamed himself and Drake playing duo in Fortnite, and getting more than 600,000 viewers to break a Twitch viewing record that he further got thrust into the spotlight. Again, Blevins was the first Twitch streamer to attract a following of over 10 million.
Blevins’ legend has grown so much that he became the first e-sports player to make ESPN’s The Magazine front cover, and he also made it to Time’s list of the 100 most influential people on the internet.
The popularity of the e-sports industry, which is projected to hit $900 million in revenue this year, continues to grow. The audiences are getting bigger, with ESC tracking nearly 15 million viewers during The International —
It’s totally possible to make money doing what you do for fun, and e-sports provides just one of the many such avenues for achieving that.