Most of us have a dream, idea or aspiration which we would love to see brought to life in a physical, tangible way. We come up with plans, sketch out options, fantasize about the result, and convince ourselves that it would be a great idea, and we may be right.
Unfortunately, far too many of us procrastinate until these dreams are a distant memory. Most of the time, getting started can be the tough part, and it can help to have a pathway to follow. Here are the top tips for getting an idea off the ground, and making those dreams a reality!
1. Have An Idea
It seems simple, but any new product starts with an idea. This stage usually comes from a problem you have found yourself facing; perhaps you feel contact lenses would be more effective if they were slightly softer, or you have an innovative new way to administer pain relief. Solving an actual problem will help motivate you to find an answer.
2. Come Up With A Concept
A concept is a detailed, scientific illustration which can be developed into a prototype before mass production begins. It helps you to finalize the look, function, and design of your product. Getting this stage just right can help prevent delays and setbacks later.
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3. Create A Prototype
A prototype is an initial version of your final product. It is a three-dimensional representation of your design concept. This stage will allow you to see how the product will work, function, and operate in real life. It also provides you with a chance to iron out any concerns or kinks in the system.
4. Choose A Production Method
It is essential to be clear about your end goal before you start production. Techniques such as high speed die cutting by RD Medical Products offer options for both smaller quantities – using steel rule die cutting or rotary die cutting, or larger volumes. By having a predetermined idea of what you want to achieve, you will save yourself time and money, and minimize waste as much as possible.
5. Don’t Forget Packaging
Your packaging will be the first and potentially the most critical interaction most of your customers will have with the product before committing to a purchase, so it is worth taking the time to make it perfect. All products should be housed in packaging which is clearly labelled, allowing the name and function of the item to be clear. Any special instructions or considerations should also be clear. For example, does the item need to remain upright, or does it contain a chemical? Make packaging clear and crisp, while also ensuring it is appealing for potential customers.
6. Sail To Success!
Once you have your actual product, the real work begins. At the idea stage, you came up with a hole in the market, and an ideal audience: this is your chance to give those people what they have been missing, and enjoy your success!