In most parts of Africa where post-harvest losses pose a headache to farmers, Innovations are essential if these losses are to be mitigated, in order to improve the lives of the hardworking farmers while achieving food security.
Enter Farmart Ghana; the online farmer’s market that’s doing much to improve on the economic fortunes of the food growers by sourcing local produce from farmers every morning and delivering it to homes and businesses such as supermarkets, restaurants and hotels, as well as to the kitchens of individuals within 5 hours of orders being placed through the website.
Traditionally, simply getting farm produce from the villages to big city markets was generally considered to be somewhat enough for the farmers. However, with the changing times and dynamics, it has become clearer that linking farmers to ready markets at good and competitive prices is a much better way to improve upon the livelihood of farmers and the general populace at large.
With annual post harvest losses estimated at 30% in sub-Saharan Africa, and accounting for the loss and wastage of 1.3billion tons of food globally, Farmart intends to help quell that by exporting fresh foods to business partners outside Ghana.
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Aside providing relief for the farmers it works with, Farmart Ghana is contributing its quota toward curbing the unemployment problems in the country by working with individuals or small scale businesses that offer delivery services as well as adding to the nation’s profile in the agri-tech sector.
The presence of Farmart Ghana is a welcome relief as farmers now have the benefit of an assured market, while consumers have fresh farm produce to purchase at farm gate prices.
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