You have probably seen your favourite celebrity or a social media bigwig talk about a certain product in the market on their Instagram pages. This is a technique that a lot of marketers are now using to reach their target audience as well as garner new customers for their products. Social Media Daily provides this kind of service that has grown at a rapid rate over the past years. To get a glimpse of influencer marketing on Instagram, read on for a quick review of a few facts about it;
Engagement greatly impacts campaign performance
Influencers have been using different metrics to measure the performance of their campaigns. Most of them have admitted that engagement has been their best measurement for any campaign performance. Other metrics such as clicks, impressions, and conversions have also been used to successfully measure campaign performance but engagement has been on top of the game, according to most influencers.
Instagram is the fastest-growing influencer-marketing platform
Of all social media platforms, Instagram has gained the most success and recognition when it comes to influencer marketing. A lot of people, especially those aged between the age of 16 to 25 are the biggest percentage of the most frequent Instagram users. A lot of marketers target this demographic because most of the products designed by brands suit them best. Most influencers have admitted that Instagram is the most effective platform to successfully run campaigns for brands.
It is not as expensive as you may think
Influencer marketing, as mentioned before, is a popular marketing strategy that a lot of brands have adapted to create awareness of their products and services. While the demand for more niche-oriented influencer marketers is continuing to shoot high, the strategy is affordable for any business out there. Some statistics show that most micro-influencers charge less than $250 for a single Instagram post. For most business brands out there who cannot afford macro-influencers and celebrity influencers, working with a micro-influencer would be affordable.
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Influencers value support
When an influencer is working with a brand, they want to feel supported and valued by their client. Some studies have shown that marketers who supported while showing their influencer marketer that they highly value them had a higher success rate with their campaign. An influencer will want to work with a brand that they feel connected to. A brand can create such connections through engaging with their content as well as sharing it across their social media platforms. Through this connection and value, the influencer feels like an important part of the brand and this makes them want to deliver more.
Looking back a few years ago, influencer marketing on Instagram was not very popular but come today, it has grown over the bar and marketers understand what it does for their businesses. Marketing trends keep on changing every dawn and this directly affects strategies used by influencer markers, so it is important to be on the radar to avoid playing catch up in future.