Facebook is being sued for alleged discrimination in its housing and employment ads.
Made by a group of Facebook users, the allegation has to do with the platform’s “ethnic affinity” option. According, to them it is racially bias.
The suit, filed in U.S. District Court for the Northern District of California last week, accuses the Menlo Park, Calif.-based company with violating federal anti-discrimination laws for housing and employment.
The practice came to light late last month when the non-profit news organization Pro Publica published an analysis showing the social network lets advertisers target who sees their ads by “ethnic affinity.”
The 14-page lawsuit adds that there is no option to exclude the demographic of “white or Caucasian Americans from the target audience”.