Facebook reveals new monetisation options to entice creators

new Facebook monetisation options

Facebook has revealed a new list of monetisation options for creators on the platform. This announcement comes ahead of the 2019 VidCon.

These options include ad placement options and more paid groups. There is also the option of packs of Stars which the viewer can buy and send as tips to the creator during live streams.

This is Facebook’s way of trying to entice video creators from popular competitors like Patreon and YouTube. Already, the platform had brought out some monetisation features for the competition.

Those monetisation features included Fan Subscriptions. This is a $5 per month digital tip that gets fans exclusive content. Facebook opened up this feature to more creators at the beginning of this year.

The new Facebook monetisation options are meant to add more ways for creators to earn more from the platform.  It is also to customise fans’ experience when they visit their Facebook pages.

New Facebook monetisation options

Ad placement

The new Facebook ad placement option will allow creators to choose where to place ads on their videos so viewers don’t have to be subjected to interruptive ads in the middle of videos.  Creators can also decide if the ads should be pre-roll or image-based if it’s a shorter video.

Stars pack

This is a tipping feature which is currently in use for gaming streams. It is now being expanded to a small group of video creators. Viewers can buy packs of 100 Stars for $1.40, and the creator will get 1 cent per Star sent during live streams.

Paid groups

This is for those who want even more access. Facebook is testing the paid, supporter-only groups, which is for monthly subscribers. It lets fans connect with creators more privately.

Facebook has sent a Fan Subscriptions invitation to creators that run Facebook pages. If you’ve had this invitation, make sure you’ve read the terms of services before you join. It specifies that Facebook can grab 30% of your earnings. Also, you may have to give Facebook a lifetime license to use your work even after you stop using Fan Subscriptions.

 

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