Today, Meta announced the launch of Boost with Facebook, a program aimed at training and equipping small and medium-sized businesses in Ghana with digital tools and technologies to help them grow.
In partnership with Wineloya, a local Ghanaian Digital and Advertising agency, Meta aims to train over 5,000 micro, small and medium-sized businesses on how they can raise awareness for their businesses while also making meaningful connections with new consumers.
The program is run through a series of modules that are delivered by Certified trainers through live webinar sessions. Each module lasts around 90 minutes and is free for small and medium-sized enterprises who enrol.
“We’re excited to support economic recovery in Ghana through the launch of the Boost with Facebook program, as entrepreneurship provides economic opportunities for Ghanaians and plays an integral role in driving Ghana’s economy.” Adaora Ikenze, Head of Public Policy, Anglophone West Africa said while commenting about the launch. At Meta, we know that small and medium businesses in Ghana may be experiencing unexpected challenges during the outbreak of COVID-19 and we’re committed to providing as much support as possible. Small businesses are the backbone of the economy and pillars of their local communities so this programme is designed to help them strengthen their businesses during these challenging times.”
Meta’s free workshops have helped hundreds of businesses build their social media skills and reach new audiences with lessons such as setting up a digital presence, discovering their audience online, or developing engaging content. Since its launch in Africa in 2017, the Boost with Facebook program has trained over 200,000 small businesses across the continent.
Meta is committed to helping businesses grow locally and worldwide, as well as driving economic impact across Africa. The launch of Boost with Facebook in Ghana comes after similar programs in Nigeria, Senegal, South Africa, Kenya, Benin, Côte d’Ivoire, Cameroon, DRC, Guinea and Niger, Mali were launched.