Digital Marketing: Why is it important to your business?

From putting out a pamphlet in the paper about 100 years ago to showing advertisements on television, we are in the new age of digital marketing.

Digital Marketing: What is it?

Digital Marketing is an umbrella term for every marketing activity done on the internet. It is also known as online marketing. The role that digital marketing plays is an important one; it helps you get leads, enables you to get found, and, most importantly, helps you turn the leads into paying customers.
Digital marketing can be listed into a few generic buckets:

  • Pay Per Click Advertising (PPC)
  • Websites
  • Marketing through social media
  • Visual marketing
  • Search Engine Optimization (SEO)

How Can Digital Marketing Help In Growing A Business

There are several ways in which digital marketing can help in the steady growth of a business

Levels The Playing Field

Digital marketing provides the resources that are required to grow a business, and it gives it to small businesses, which helps them compete with the fierce competition. Small businesses are given resources which only large organizations used to have. This has evened the playing field.

Delivers Conversion

Online companies selling web goods and services assess performance by converting the percentage of incoming traffic into leads, subscribers, and sales.

Helps In Generating Revenue

High conversion rates always aid in generating revenue. Statistically, businesses that use digital marketing strategies have 2.8% more expectancy of revenue growth than businesses that do not use digital marketing strategies.

Helps in Facilitating Interaction With the Audience

The use of digital marketing helps in facilitating interactions with customers, which helps in understanding what the customers needs.

Aids People by Taking Favourable Action

Website users are still facilitating conversion to leads or purchases and are under full charge. They are not forced to do so by using Calls-To-Action; digital marketers will use clever and creative ways to entice conversion.

It Even Caters To Mobile Consumers

Mobile devices have grown from replacements for laptops and personal computers to something that affects their buying choices. Effective use of digital marketing can help companies create brand awareness for their customers who use mobile devices.

More Benefits

Listed below are some more benefits that digital marketing has to offer to businesses.

  • Digital marketing enhances brand recognition, hits the target clients and offers better ROI.
  • Digital marketing offers an effective assessment and study of customer behavior and commitment.
  • With digital marketing, you can make sure the right consumers consume the content. SEO (Search Engine Optimization) enables you to reach customers searching the web for relevant content and topics for your company.
  • Digital marketing allows for customer service in real-time

And to help you with digital marketing, there are numerous software and tools available for one to use. In this age, it is almost impossible not to find software that helps do a task efficiently. For aspiring product managers, it can help in building a product manager resume.

What Is Digital Marketing Software?

It is a software/tool that aids a company in digital marketing by making the process easier. Digital marketing software has proved extremely effective in helping businesses grow steadily.
Listed below are some of the best digital marketing software in the game


Marketo is one of the largest and most developed marketing automation companies, which makes marketing campaigns easy to launch and manage.
Marketo provides what marketers need, including inbound marketing automation software, lead generation, social media marketing, sales management dashboards, and analytics.


The retention automation framework of Optimove leverages advanced consumer analysis technology to help online business marketers optimize each customer’s interest. The app allows Internet companies to turn more leads, increase customer loyalty and interaction, minimize churn and harvest more lost customers. Optimove helps businesses influence customer behavior through highly relevant, customized deals and rewards.


LocalVox is a forum for businesses to produce news and reach local consumers through the internet, a network of local newspapers, the internet, social media, email newsletters and search.

Image result for Infusionsoft


To small companies, Infusionsoft offers robust and cost-effective marketing and sales tools. Infusionsoft provides marketing automation, e-commerce software, and CRM as part of its marketing suite. With its all-in-one approach, Infusionsoft makes it easier for small businesses to turn leads. The business recently raised $54 million and purchased GroSocial for around $30 million, which is believed to be worth it.


As a customized and more effective alternative to conventional marketing approaches, HubSpot provides a strong inbound marketing approach that can annoy customers. It has developed a range of marketing apps which include tools that people love and respond to for blogging, social networking, lead management, and even marketing analytics. The business was founded in 2006 and recently raised $35 million.


Act-On is a marketing solution based on the cloud designed to automate marketing tasks which increases performance. Act-On provides tools to coordinate marketing strategies, transform leads into sales processes.

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