This new year is sure going to be a great year for Digital Marketing. See Digital marketing megatrends in 2020:
1. Data visualization will be key: Data visualization will be more important, especially the consolidation of all marketing and operational touchpoints into one dashboard that provides sharp visual insights to help a business.
2. Artificial Intelligence will be more recognized: AI-powered insights can happen as soon as data is collected and formatted. AI will highlight the marketing channels that are most effective with great details. It will explain the metrics and suggest more marketing opportunities.
3. Local messaging: Local messaging is becoming more relevant since local content gets the job done than brand messaging when it comes to dealing with customers.
4. Less emphasis on influencers: We will have more relevant content from smaller accounts who have a relationship with their immediate community.