In computing, information is defined as processed data, and for information to be meaningful the right data has to be gathered and processed.
The amount of data that’s being created and stored today is almost inconceivable, and it just keeps growing. That means the potential of deriving key insights from our business transactions but unfortunately, only a small fraction of this raw data is actually being analyzed.
Organizations that are best placed in making good use of the data they collect always tend to perform better because they have a competitive edge over their competitors.
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Your business collects data from a variety of sources, including business transactions, social media, and information from sensor or machine-to-machine data which may come in all kinds of formats from structured, numeric data in traditional databases to unstructured text documents, email, video, audio, stock ticker data and financial transactions.
Today’s data comes from diverse sources, which makes it difficult to link, match, cleanse and transform data across systems. However, in order to make smarter, more strategic decisions for business growth it is important to turn data collected into insights that help in decision making by connecting and correlating relationships between the data sets.
Data in such large volumes from disparate sources is what is term Big Data.
The importance of big data doesn’t revolve around how much data you have, but what you do with it. In our part of the world, especially our country Ghana, not much of the data collected is analysed to help develop this nation and this issue persists in most organizations here.
A team of Ghanaians based in the US with expertise in big data have a solution that will not only help this nation but also organization who will improve their business and help to transform their data into an asset driving ROI they can sustain.
They have developed Datatics to empower people/organizations to transform data into actionable insights.
Datatics is big data solutions company that provides advanced data analytics, data logistics, and professional services. They pride themselves in delivering advanced analytics you can understand and use, providing superior service to ensure sustainable success, a platform designed to empower not confuse, a company built to harvest big data potential and a team constructed to find a better way.
When you combine big data with high-powered analytics from Datatics, you can accomplish business-related tasks such as:
- Determining root causes of failures, issues, and defects in near-real time.
- Generating coupons at the point of sale based on the customer’s buying habits.
- Recalculating entire risk portfolios in minutes.
- Detecting fraudulent behavior before it affects your organization.
These are just a few examples of how what analysed data from your organization can be used for.
Datatics plans to expand to Africa to help businesses transform how they do business by providing such insightful analytics on the data they have collected.
What does that mean for businesses? How can they make better use of the raw information that flows into their organizations every day?
The answer is Datatics. They go beyond the data by providing insightful analytics that transforms the status quo; revealing bold new opportunities to secure new markets with operational efficiencies for your business.
To find out more about the company and how they can to improve your business, click here.
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