Apple Inc. the world’s most valuable public company has set September 12, 2018 to unveil the next iPhones, iPad, Apple Watch, and Macbook.
Apple sent out media invites for its annual event which will be held at the Steve Jobs Theater on the Apple Park Campus in Cupertino, California.
The tagline for this year’s invite is “Gather Round” which, possibly, hints at round shape of the patented design of the Steve Jobs Theater.
The company will unveil its renewed iPhone strategy at the event. It’s planning three new models that look like the iPhone X, including a refresh to the flagship device, a larger premium model, and a larger, cheaper model that comes in different colors. All three devices will have facial recognition and edge-to-edge screens like the iPhone X, but the two premium models will have OLED screens, while the cheaper phone will use LCD technology, Bloomberg News has reported.
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