Abeg, an indigenous mobile app, has been announced by Multichoice Nigeria as the headline sponsor for the Nigerian reality TV show BigBrother Naija (BBNaija) season 6. Abeg is a peer-to-peer social payment network that allows users to submit, request, and receive money easily, pay for products and services effortlessly, and send money to friends and family for free.
It was launched in September 2020 by Piggytech Global Limited, a leading financial technology company.
At the unveiling ceremony of Abeg as the headline sponsor, the Chief Executive Officer of MultiChoice Nigeria, John Ugbe, pointed out that their brands have similar commitments, hence making Abeg the headline sponsors for season 6.
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“We are delighted to have Abeg on the BBNaija platform for this sixth season. Our brands’ commitments are very similar: Abeg is a young and innovative fintech business passionate about delivering payment experiences for its customers, just as we are passionate about connecting our customers to stories and experiences that they love. We hope that our new relationship with Abeg will deepen our interaction with our customers and show fans as we prepare for a fantastic season,” John Ugbe, Chief Executive Officer of MultiChoice Nigeria, said.
Organisers of BB Naija Season 6 will reveal the open call auditions in due time.
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