As years go by, it is important to note that major technological evolution have caused a massive turn around in how businesses do their things. This includes how they reach their customers through marketing and advertising. One of these major technological advancements is Augmented Reality which advertisers in Ghana are yet to incorporate into their strategies.
That is why PBG Tenda is introducing what augmented reality is and how it can be used in advertising and marketing in Ghana. Also, they will showcase their revolutionary software marketing application, Point & Play on the 27th of February at the La Villa Boutique Hotel, Osu.
Point & Play is West Africa’s first augmented reality marketing app designed for Android and IOS phone users, that will allow consumers to interact and experience with their favorite brands and products. The app will also enable advertisers and marketers to create innovative campaigns that integrate digital elements.
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PBG Tenda is a creative development company that provides web development, app development, creative advertising and Graphic Design. They have worked with Ghanaian clients such as Everpure Water, Beaufort Properties, Willows Property Management and Nkulenu.
What do you know about Augmented Reality?
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