AREWA24, the leading Hausa language entertainment and lifestyle channel in Nigeria and West Africa, announces the launch of “AREWA24 ON DEMAND,” its new global subscription video-on-demand (“SVOD”) and “Over-the-Top” (OTT) streaming service. Hausa speakers and their families everywhere around the world will now be able to enjoy the award-winning and diverse Hausa language programming that Nigerians and other West Africans get to enjoy on a daily basis from the 24/7 AREWA24 television channel.
AREWA24 CEO, Jacob Arback, describes the new on-demand streaming service as a way of extending the network’s reach to Hausa speakers throughout the world. “Sharing a sense of home and a deep pride in local culture lies at the heart of what the AREWA24 ON DEMAND streaming service and the AREWA24 brand is all about. Now, through our new on demand streaming service, our viewers will be able to share and enjoy the best, locally relevant, family-focused entertainment programming with Hausa speakers everywhere. Most importantly, we are sharing pride in culture and a sense of belonging for Hausa families living outside of Nigeria or other West African countries.”
Arback added, “AREWA24 ON DEMAND will launch with thousands of hours of unique and original content. “We’re producing a dozen original shows across genres and formats each and every day in our Kano, Nigeria production studios, including two of the highest rated drama series in the region, “90 Days” and “Dadin Kowa.” In addition, we voice-dub a wide variety of international and independently-produced African programming into Hausa in our three dubbing studios, all of which will be available on the new streaming service.”
The new AREWA24 ON DEMAND SVOD service will provide unlimited access to all currently-produced AREWA24 series and programming as well as to its library of Hausa language programming, the largest library of Hausa content in the world. Along with the channel’s popular drama series, AREWA24 ON DEMAND will serve up a large collection of new and fresh programming every day, including new Kannywood movies, Hausa Hip Hop, cooking shows, the
channel’s flagship daily breakfast show, sports, culture, behind the scenes Kannywood entertainment, women’s programming, youth and kids shows, and much more.
AREWA24 ON DEMAND is powered by Vimeo’s state-of-the-art SVOD and OTT technologies. Vimeo provides powerful tools for creators to build custom subscription services across all major platforms and connected devise.
“We’re proud to offer Vimeo’s best-in-class OTT technology, uncompromising customer service, and high-quality user experience to AREWA24 and its fans,“ said Kathleen Barrett, SVP, Enterprise, Vimeo. “Now global audiences can access and enjoy the first Africa-based Hausa language SVOD service.”
To subscribe to the new AREWA24 ON DEMAND SVOD service, go to http://tv.arewa24.com or download the app from the IOS App Store, Google Play, Apple TV, Roku Channel Store and Amazon Fire TV.
ABOUT AREWA24 ON DEMAND: AREWA24 ON DEMAND, a division of Network AREWA24, Ltd, is an all-Hausa language global streaming and OTT service with the mission of sharing pride in local culture with Hausa speakers worldwide. The service launched with over 2,000 episodes of Nigeria’s and West Africa’s favorite shows across a variety of genres and formats, including original award-winning dramas, Kannywood movies, talk and variety, women’s programming, Hip Hop, youth and kids shows, cooking, culture and much more.
ABOUT AREWA24: AREWA24 and its production arm, AREWA24 Productions, was launched in 2014 to fill a glaring void of authentic, locally-produced and high-quality Hausa language entertainment and lifestyle programming that reflects pride in Northern Nigerian life, culture, music, film, art, cooking and sports. Today, AREWA24 reaches 38 million Hausa speakers in Nigeria and West Africa through its Eutelsat satellite free-to-air broadcast, on the StarTimes payTV bouquet (channel#138) the two Multichoice payTV platforms, DStv (channel #261) and GOtv (channel #101), and on the Canal+ payTV service (channel #285) in Niger, Chad and Cameroun. AREWA24 benefits from active audience engagement across its digital platforms at AREWA24.com, facebook.com/AREWA24, Instagram.com/AREWA24channel, and twitter.com/AREWA24channel.
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