With the modern technological advances that consumers enjoy today, it is no secret that most people turn to the Internet before making a decision to purchase a product or service. As more people turn to the internet for information and reviews, small business owners need to have an online business plan in place to grow their business.

Without further ado, here are 5 ways to grow business online:

1. A Responsive, Easy to Navigate Website

In today’s day and age, the digital world does not stop with the computer. In fact, 52.2% of worldwide web traffic comes from smartphones, and 57% of all U.S. online traffic comes from smartphones and tablets. With mobile use increased by 50% since 2017, it is imperative that your small business website is responsive. Studies show, 53% of mobile site visitors will leave a website that does not load in 3 seconds or less. Ideally, the design of the website should provide a cohesive brand image across all devices. After the website loads, it is important to work with a web design company to ensure the design is user-friendly, making it easy to navigate for new site visitors. For every second a visitor must spend looking for contact information, or other information, the lower the conversion rate becomes. The goal of a website for a small business is to attract more client to increase business. Having a responsive, easy to navigate website for your small business is one to help convert site visitors to clients.

2. Use A Strong Call-to-Action

When decided on your website design, a clear vision on what you would like site visitors to do is needed. Do you want them to sign up for your newsletter, book an appointment, or purchase a product? In order to increase the website conversion rate, you must direct website visitors to the action you would like them to take. Focusing your website on consumer needs has proven to increase a website’s conversion over websites that focus on why their company is the best in the industry.

3. Tell Them About Yourself

Taking the time to provide site visitors with a brief summary of your company, and what it stands, builds trust, while forming the foundation for a strong relationship. Consumers need to know you have their best interests at heart, and that your company aligns with who they are, and what are their beliefs and their values.

4. Utilize Social Media

Social media is more important now than ever. Consumers want to engage with you and see what others have to say about their experience with your company. Creating social proof, while a strong brand on social media platforms is becoming one of the most popular ways to reach and expand an audience while driving traffic to your business website. With a worldwide population of 7.6 billion people, 4.2 billion people are active Internet users, and 3.03 billion active social media users. Statistics prove, creating an active and engaging social media presence is a sure fire way to get your brand in front of more people.

5. Email Marketing

Building strong relationships with your customers and following is a key element to online business success. An email marketing campaign, carefully designed with the web design company you are working with, gives you full control over your contact list, so if social media were to disappear and your Google ranking drops, you are still able to connect with your loyal fan base. Maintaining regular communication, that delivers value-based information to your email list subscribers is one of the most effective ways to build and maintain strong relationships. Marketers know, it takes an average of 7-12 times of a person seeing your message before they are ready to take the plunge and invest in your product or service.

As a small business owner, it is important to recognize the growing trend of consumers. Every day, more consumers turn to the Internet for help when making a decision about a product or service. Small business owners, particularly, need to know these 5 tips to grow their business. Remember, it is important to have a responsive, easy to navigate website, use a strong call-to-action, talk about your company, utilize social media, and make sure to have an email marketing campaign. Imperial Leisure is a social media agency in London in the service helping you grow your business in the digital space


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