In this age of Internet businesses, your website should not only look good, but it should also be effective. Your website’s primary purpose should be to drive traffic and increase the conversion rate for your business. To help you make this happen, here is a list of five essential features you should never forget about.
1. Phenomenal Homepage
The first thing that you should focus your energy on is your homepage. A homepage is the initial and introductory page of any website. It’s the first thing that your site visitors will see and interact with. Creating the perfect homepage is now made easier because of drag-and-drop site makers like Site Beginner.
On average, a site visitor spends around 8–10 seconds before they make an assumption about a website. If they find your homepage confusing, there’s a possibility of them leaving and never coming back. Create a homepage that directly shows who you are, what you do, and why people should do business with you. Make that first impression count because that’s going to help your business succeed.
2. User-Friendly Navigation
Your site navigation acts as the roadmap for your site visitors. It shows them what other pages you have and what additional information they can find on your site. While there is no single method of on how to make site navigation, there are three factors that you need to consider:
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- Your business
- Your mission
- Your target audience
These three factors should help dictate your strategy when deciding on how you want your visitors to move around your website. For instance, when your target audience is people who are over 60, it doesn’t make sense to make social media options as a priority. You’d want a menu structure that’s consistent and easy to follow so your target audience can effortlessly find what they need. Additionally, well-structured site navigation is helpful for your search engine optimization strategy.
3. Visible Call to Action Buttons
Your call to action (CTA) button is what’s going to convert your visitors into a lead. Your CTA buttons instruct your audience on what action to do next while they’re on your website. You should always pay close attention to what you place here. Even a minor change can mean an increased click rate.
Here are three of the most significant features of a good CTA button:
- Actionable text – Don’t just put any text on your CTA buttons. Make sure they convey what you want your visitors to do. Avoid using generic phrases such as “Click here” or “Book now.” Be more specific and creative with it.
- Lively button colour – Choose a CTA button colour that’s easily distinguishable. No matter how small or big the button is, it should be eye-catching, but not an eyesore. Use a colour that isn’t used in other parts of your site so that it always stands out.
- Proper placement – A good rule of thumb is placing the CTA button on the topmost area of your page. This way, your visitors will never miss it.
- About Us and Contact Details
Putting contact details on the website should be a no-brainer for any business owner. You should indicate all the possible contact information you have available so your audience has options. Additionally, place the contact details on the footer of each site page so that your customers will readily know how to contact you.
Your “About Us” page is a crucial element on your business website. It’s your way of telling your customers who you are and what your business values. It’s an opportunity for your audience to know your story. However, try to avoid sounding too braggy when writing your “About Us” page. Instead, go the direct route and state the facts as simply as you can.
5. Consistent Branding
Branding consistency means that you stick to your branding guidelines and you ensure that all the design elements in your site look cohesive. This also means that you use the same set of colours everywhere, your logo looks the same no matter where your customers see it, and your font styles are not random. Consistent branding reinforces your brand identity and improves brand awareness.
Take, for example, the Coca-Cola website. If you visit their site, you instantly know that you’re on the right page because all the elements feel right to the brand. They use the same colours and font styles no matter where you see them. As a business owner, you’d want to achieve this level of brand identity, and the best way do it is by making your website consistent with your brand.
Having a website for your business does not guarantee success, but it’s an integral part of it. This is the reason you need to make sure that your website has all the essential features built into it from the very beginning. Spend extra time optimizing your homepage, thinking about your CTA buttons, and ensuring that your branding remains consistent all over your website.