Logos play an important role in marketing, brand development. Essentially, they are the visual representations of your brand and your company. They also symbolise what you want to offer your customers as well as your general business philosophy. So if you’re planning to create your business’ first logo, remember that it’s more than just a simple image. It’s the face and physical manifestation of your entire business.
1. Your Logo is Your Signature
We all have our unique signature that we use to sign papers and official documents. A brand logo plays a similar role in regards to your company. It is a tool for differentiating your products and services from those of your rivals.
You may even use it to build up your business identity by incorporating it into every piece of item that you sell or promote to your customers. Once enough people recognise your logo, your marketing campaigns (both on and off the internet) will become more productive, which in turn will allow you to strengthen your position in your particular industry.
2. Your Logo Reflects Your Business’ Unique Features
Aside from defining your business’ unique identity, your logo also functions to highlight your business’ unique features. Consider Google, for example. Google’s brand name is also its logo, and thanks to its popularity, people now use the term as a verb. ‘Just Google it,’ a person might say.
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The same is also true for more popular logos. They all say something about the company, product or services that they represent. Coca Cola, Windows and Amazon are good examples. Each of these logos has redefined how people look at sodas, computers and eCommerce, respectively.
In some instances, a specific product may even be associated with a particular logo. Think about Apple when they first released their popular products. For many people, Apple and mobile devices were practically the same, and that should be your goal when you create your logo.
You will need to create a logo that people will associate with a specific set of features and characteristics. A useful logo design guide can teach you how to do this, and once you’ve figured out how to customise your brand’s logo, you will be able to create something truly unique.
3. Your Logo Helps You Reach Out to Your Customers
Logos are more than just symbols that represent your company. They are also meant to appeal to a particular audience. Some logos symbolise efficiency and great aspirations, while others are intended to convey happy emotions or even longing.
Consider Macdonald’s unique ‘M’ shaped logo. On the surface, the ‘M’ logo symbolises the first letter in Macdonalds, but it is also more than that. The logo’s golden colour makes it a bright and happy symbol, while the golden arches formed by the ‘M’ create the image of something wholesome and family-friendly. These are qualities that Macdonalds’ owners want to convey to their customers, and their logos have done a great job in doing just that.
Another good example is Nike. Their logo looks like a checkmark, but it’s also unique, memorable and straightforward. It also creates an impression of getting things done, which is precisely what Nike wants to convey to its customers. If you can imitate their technique, then you may be able to use your logo to reach out to people.
4. You Can Use Your Logo to Control How the Public Looks At Your Company
Finally, it’s worth mentioning that logos can affect how people view your company. They can associate it with good things, or they can associate it with bad things. It depends on how you use the logo and on which products you put it on.
A good example is Disney. Disney’s logo is that of Mickey Mouse’s silhouette. This logo has had a good track record for many decades, but the company’s mishandling of the Star Wars franchise has tarnished Disney’s brand to a certain extent.
So the takeaway lesson from this is that you should never use your logos lightly. Only put them on products and services which are sure to generate positive publicity. After all, the last thing you want is for your customers to associate your logo with a poor product or services.
Logos are more than just images on a screen. They are symbols, and symbology is a core component of marketing and brand development. So before you create your business’ logo, remember that you’re creating something that should ideally last as long as your business.
One easy way of getting your logo without using a professional is via this intuitive app called Logo Creator app. Look no further if you are looking for the best logo maker this year.