Paris Saint-Germain has signed a partnership agreement for two seasons with 22BET, one of the online betting leaders in Africa. The platform will benefit from one of the world’s biggest sports club’s ever-increasing popularity in Africa, as well as securing exclusive marketing rights for its users.
Paris Saint-Germain is driven by passion and creativity as the club of the new generation. And in football like in betting, fans appreciate performance above anything else. That’s why, as part of the deal, 22BET will benefit from the implementation of Digital Overlay® technology at the Parc des Princes, which targets TV audiences by region throughout the world. This innovative system – a first in France – geo-localizes adverts displayed on LED screens around the pitch by adapting messages to the broadcaster’s audience.
Among other rights, 22BET will benefit from a club legend meet-and-greet session as well as benefitting from VIP seats for home matches at the Parc des Princes. The brand will also organise private events at the Parc des Princes and provide money-can’t-buy experiences for their clients and employees, as well as specific digital posts on the club’s platforms to promote special offers from 22BET.
“We are delighted to welcome 22BET to the Paris Saint-Germain family, as the club’s first-ever Official African Betting Partner,” said Paris Saint-Germain Chief Partnerships Officer Marc Armstrong. “We believe that 22BET will be an ideal partner for the club, and together we will be able to reach and further engage with our fast-growing fan base in Africa. The unique appeal of the Paris Saint-Germain in the region makes it the perfect platform for 22BET to grow its brand. The partnership is a testament to the club’s long-term commitment to Africa.”
Olatunji Idowu, director of 22BET Africa also commented: “We are thrilled to announce our partnership with one of the most premium and sought-after sports brands in the world, which combines on-pitch success with innovation off the pitch. The fast-growing presence of the club worldwide will help us further promote our brand in the African region. Like Paris Saint-Germain, who works hard as a club to innovate to give the best experiences to its fans, we are providing the best gaming experience to our users. Our two organisations are in search of excellence and leadership in their field. So this partnership is a perfect match.”

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