Are you having trouble coming up with new material for your Instagram account? This is a feeling that every creator has experienced. It’s known as “creator’s block,” and it usually occurs when there’s a lot of pressure to produce high-quality content.

It is essential to learn how to spot a case of writer’s block and how to get beyond it quickly. Exploring fresh ideas for creativity is one technique to overcome a creative barrier. To assist you in getting started, we’ve compiled a list of the top content ideas to overcome creative block. 

13 Content Ideas to Overcome Creative Block

1. Lifestyle Photographs

mwFesxn6uSH5Ctyrq8fVhg TjxCQ7MWBY93MqcCmqTUm7ptwrZaTvcFujo7DieoPrzS1lAysq4DrsGJlPOCa49iGhvXuw
Source: Unsplash

Lifestyle photographs can highlight how your brand can be applied in the actual world. To be more particular, rather than sharing images of your products on a store shelf, you can post a picture of your product outside.

If you’re selling shampoos, for example, a photo of your product in the shower or bathroom would be ideal.

Consider your target market and the characteristics of your ideal client. Now consider how your product can improve their life. Consider the problem your product solves as well as the lifestyle they lead, and then upload photographs that will encourage your potential customers to buy your stuff.

2. Influencer Posts

gDkc72CLFGJKIzcbCCILxRJu 03UTO5J1m2frFXOJJy8oh6mqfHOIto 8cPDtme3vPo3cT9TMBC5HpL02PUW4liJwN1w7CU6 M5uj3fCLv6rksIY 7d01JDM4hOmFhkASybcbwUSuBFicQcBmw
Source: Unsplash

Influencer marketing has grown from a niche marketing strategy to a $5-$10 billion industry in the last few years. Given the statistics, it’s no surprise that so many businesses use Instagram influencers to raise brand exposure, reach more customers, and increase sales.

ALSO READ:   Student writing mistakes that are easy to make

Collaboration with influencers is a terrific way to not only advertise your brand, but it may also help you overcome creator’s block.

3. Post Behind the Scenes

mtcptKd2449ZSbupHuVDya20wrvC6ZLzoUZKR0KjvJ4qFTFIeozdg9PqIqzztXYNmZx9lkEHNWPJshfM5Spt 6ZzoBwjxPuMHMR64cWJI9uR T4jHloKTV6y2kTaZVnDDKaQHyT25ySs3D7HQ
Source: Unsplash

People enjoy seeing how your business operates on a daily basis, and Instagram is a great platform to do it.

Show your workforce or other people participating in your company, your workplace, environment, and product development stages to humanize your brand and demonstrate to potential buyers that there are actual people behind the brand.

4. Live Streaming

bWWqSLWCMdCNdai94ZqJYaWt9UphUI4IMWGIvTXeOTc5J7uRE4sy2kBm8VoIWZF2mxbHECqipK5b PpirLAf4p1V5yoG86jh6rxzquwRT7ohzp0EXcmB9k8zhI8w4
Source: Unsplash

Another wonderful technique to get rid of your creator’s block is to live stream on Instagram. Instagram users were initially introduced to the live stream feature in 2016. Since then, the feature has been used by innumerable influencers, creators, and entertainers to keep in touch with their IG followers and generate authentic live content.

You may also use a variety of live video tools to make your videos more entertaining. Instagram lets users broadcast live videos to a group of people. You may, for example, go live alongside other industry experts or influencers. In the comment box, you can also see what your audience has to say.  This feature may be used to convert your live stream into a Q&A session!

5. Demonstrate How Your Product Is Unique

VH99UNoZOxi1YFYyxG4vXgAREAuGimh8crNoQLpVUMFzcJhGTLb39ivWMvtQjNhPoRGx2Q4dRvyIwPkcW7iHwvHVVb1enzJt6OV1fvklpe4D eq0B53N5L8qhlm inHs9cmRoqs7IoR6OM2MmQ
Source: Pinterest

You don’t have to use product images created in a studio with good lighting. Rather, use Instagram to show your fans how to use your product in a unique way. Have you seen the Nutella ad that shows the Nutella jar listening to music? It shows how eating Nutella is compared to the soothing vibes of listening to music. 

Show your audience how to utilize your product in unique ways by being a little imaginative. You can also offer some amazing ideas with your followers by using images taken by customers.

6. Material Confirmation

RPSkF58qjCLXWlTVDGwlpiEvSeJUyiC08PSeBS6CV kDM6NEq1Rgo1yjOT8 qE1qll l2aCRazS4OnrZoGa9YSGQgxbpdXf4pBQQsLZA3om WXGXxUtW sdmSZ429ofX7iDpHCL9uWkHVBwD4w
Source: Pinterest

Posting material confirmation of your product’s excellence is another technique to overcome your writer’s block. It highlights your items’ top characteristics and traits.

ALSO READ:   Buy Cheap Essays Online to Increase Your Marks

Taking photos of your products in a flat lay arrangement is one of the greatest methods to exhibit them. You’ll have to choose a plain neutral background for your photo to accomplish this.

When you photograph from above, you get the nicest flat lay images. To get the correct angle for your image, a stool will come in handy.

7. Tell a Story

Source: Pinterest

You may have a fantastic picture or video to share, but have you considered the story you want to tell with it? A clever tale or caption may sometimes convert a boring image into something crazy-interesting.

Posting material on Instagram where the story leads the photograph from time to time is a terrific idea. All you have to do now is explain to your audience why this photograph is significant and why you chose to share it.

8. Promotional Sales

zUcYmBxgd8LFrkPIm y1WfHRxI2z6HCVrPDHQhBTUplgesTQexoJ6Syak4fBBM2pibR1IrW57UHZjZ9F9w4SinzlJ1jzYSNidgBh xWaQscY7uu1 QayLjS38x8 qBCENBegibUi9H33Y8KGcA
Source: Unsplash

Instagram is a good place to promote sales, discounts, and offers to your followers. Just make sure your notification is accompanied by a visually appealing image.

9. Ask a Question

hSFYhj8qg11hRJbRx7mly6LNrLun669KyvtbktHvZB82r zyzmUZRxJx9gnypMINXZ5ziJJVdzoi0EvyyJaIQEOdf ItHufzYnwZyqJJa0x82XFDzm apP9q6HWqa3TAIyd1b jOLHsf T8g
Source: Unsplash

One of the most effective strategies to increase the number of comments under a photo on Instagram is to ask a question. This way, Instagram will recognize that your material is engaging, and you’ll have a chance to be included on the Explore page, where your post will be seen by a large number of people.

This is an excellent opportunity to demonstrate your skills or obtain feedback on your product. It may also assist you in getting to know your audience and forming an active community.

10. Text-Based Content And Quotes

QkAOpMfYhUQfPtvt1 oRx1hRGlFpwIqu9 1NBk8YxYTApOeIcL8PvjI035aMEsAg7T9tiZN3N9TPZftw1wc kEtudRTtH779wjghdBXBicrTqOC4 st9RknCM
Source: Unsplash

There are times in our lives when we need motivation and inspiration to keep going. With your Instagram photographs, you may provide this inspiration to your followers. Text-based graphics and phrases are a great method to rapidly captivate your audience.

ALSO READ:   Freelance writing job as the best way for making money

11. Share Holiday Pictures

qhg28nLvIfYLDecVyoK 6fVL L
Source: Unsplash

You can post a festive photo with your products for holidays like Easter, Christmas, St Patrick’s Day, and Halloween. You can also provide a discount during this holiday season, such as 14% off for Valentine’s Week.

12. Tutorials and Guides

oEFi5hHsWoJdYyZCEPd bLAe7bYO7EOSw zliSbZQZnmAebPi4Qr2CE81M5Py63 BCAA5Y pSfavqvW7z8
Source: Unsplash

Another wonderful technique to get rid of your writer’s block is to create how-to guides and tutorials. DIY instructions and guides are among the most prominent and engaging forms of content on the platform.

Ensure your tutorial topic is relevant to both your brand and your target audience. If your company sells cosmetics, for example, sharing a makeup tutorial is a good idea. If you operate in retail, you may also publish a video guide that shows your followers how to put different outfits from your latest line together. The basic line is that your guide should be informative and entertaining to watch.

13. Make a Stop-Motion Animation

7XBD4eF13gejRwAKAuL3ySgiOyAGUQP9QAQ6AfQyDwiScPpZqJ103zts3hsj yOfiIslJhvXG2Y
Source: Unsplash

Stop motion video has recently become a popular trend. Instead of chronicling time as it passes, you should take a series of images and “pause” between each one to shift the things about as you see fit. 

Wrapping Up

WmGRtcloKqrCQgebkDHqLYexXb L P2tCagi
Source: Pinterest

What is the key to your company’s success? Instagram users are interested in learning more about your brand’s secret ingredient and other behind-the-scenes information. So, if you’re having trouble coming up with ideas for your product’s Instagram account, why not go within your company for inspiration?

Demonstrate your brand’s legitimacy to your Instagram followers. Share product-related anecdotes and clips, as well as videos demonstrating the production processes. Introduce your staff to the people that follow you on social media. Make your information entertaining as well as educational. You’ll be able to form stronger bonds between your business and your Instagram audience this way!


To add to this article or start a conversation, kindly comment below.  Also, you can send your tech stories to info@jbklutse.com and via WhatsApp at +233272839333.

Notify of
Inline Feedbacks
View all comments
Would love your thoughts, please comment.x
Share to...